According to research, it’s been found that 2.35% of your website visitors can be converted on average.
This might be overwhelming for few people running a business and willing to generate decent leads. Please treat every visitor of your website as a customer and build relations with them so that they’ll stick to you for a long time.
Most of the business now leverages data to qualify leads, understand visitor motivation, and provide highly relevant content. Website visitor tracking is now an essential requirement for any data-driven business with an online presence.
Website tracking is used by companies to track how visitors interact with your site, identify the most effective marketing strategies and connect them with conversions.
You can track your website to guide visitors through a predictable sales process while still providing highly relevant content. This post is all about the importance of tracking website visitors that you need to know about.
What Exactly Is Tracking Website Visitors?
Visitor tracking allows you to identify important website activity and generate leads for your sales and marketing teams. It’s been found that this kind of activity produces reports that show the number of people and companies who visit your website.
Visitors tracking is not the same as analytic tools such as Google Analytics or Clicky. Analytical solutions focus on how your website performs using statistics such as page views, devices used for accessing your website, traffic volume, and overall website performance.
Similar solutions are ideal for SEO firms and marketers who want to measure the effectiveness of their efforts. However, they don’t make an excellent B2B sales tool and often contain more confusion than clarity. Website visitor tracking cuts through all the noise and presents meaningful business information that salespeople can use.
This article will also discuss the differences between Google Analytics visitor tracking technology and Google Analytics. We hope you now have a better understanding of what website visitor tracking is.
Now let’s jump onto the important part of this entire post.
Working Of Website Visitor Tracking
It might be the question that pops up in your head for sure, so we’re here to help you out as we’ve compiled some of its use cases that you need to look upon.
Even you don’t need to be tech-savvy to process.
Syncing Of Tool Stack
Do you keep data about your current leads? You can integrate your tools to gain more information about the visitors to your website, whether from your CRM, marketing automation software, or any communication tool.
You might probably get some well-known factors about the organizations that visit your website and a plan to convert them from your CRM, even if they don’t yet have a profile.
Reverse Domain Name System
Every Internet-connected device has an IP address. The majority also have what is called a reverse DNS record.
Leadfeeder uses reverse DNS to track website visitors and determine which companies visit your site based on their IP addresses.
Website visitor tracking software works by placing a script on your site that collects data from visitors.
The software will then link the dots and reveal which companies are visiting your site.
The data is then typically enhanced with information already publically available about the company, such as:
Numbers of employees
Profiles on social media
Contacts with companies
It helps you to obtain a detailed profile of the companies that visit your website.
Why do You need To Track Website Visitors?
There might be several reasons behind tracking website visitors, but we’re here to talk about some of the excellent benefits that you get out of it.
Identify the most popular pages and posts.
You can determine which pages are most popular and what they read. You may want to duplicate content that is working well. To improve bounce rates on the range with high bounce rates, optimize titles, metadata and load time.
Each page and post on your website must be optimized. It’s easy to remove or update a page that isn’t being used or reads by anyone.
You can track anonymous and known visitor activity
Website visitors are assigned a unique ID number. They are initially considered unknown. Once a visitor interacts with your website, they are “known” and automatically transform from being a stranger to a customer.
Tracking your customers can help you create a profile of your customers and follow their entire journey with your product. This information can be used to help you trigger the right customer journey, whether it’s for acquisition, retention, or onboarding.
Locate the source of your traffic
Google Analytics gives marketers accurate information about where their website visitors come from. You can track the origin of your traffic by adding a tracking code. You can also break down traffic sources by gender, location, demographics, and interests, as well as mobile.
It is possible to target marketing strategies based on where your visitors are from, such as a promotion that targets a specific location or a customer referral program.
Capture leads, contact information
You can use web forms to collect customer data and automatically add it to your marketing automation software. You can use this data to trigger website visitors to a customer journey and convert them into buyers.
You can, for example, use a web form to capture an email address from a visitor who has signed up to your blog and trigger them to receive a weekly email. Here is an example of an email trip initiated when contacts are added as subscribers to the “Newsletter Subscribers.”
Enable automatic UTM parameter tracking
UTM parameters are considered the text snippets that can be added to links to give tools like Google Analytics and Autopilot additional information about visitors. It is possible to track information such as where they came from, how they used it, and what interests them. The unique parameters of each custom link are visible on your account when visitors click them.
When creating campaigns that convert leads into customers, tracking UTM parameters can be beneficial. A UTM parameter, for example, can show you which campaign resulted in sales and how many customers were converted by a particular advertisement.
Display targeted messages in your products
You might want to offer a little extra encouragement to your visitors as they browse your website. You can combine a tracking code and marketing automation software to integrate Headsup, displaying messages in-app and on-site.
You could, for example, send a Headsup invitation from the CEO to visitors who visit your events page. Another scenario is for visitors to your features page, where you could send a Headsup message that displays the most recent product update.
Segment and score contacts based upon website visits
Once you have a clear picture of how customers interact with your website, it is possible to segment and score them based on their behavior. Marketing automation software allows you to create journeys that trigger when customers perform specific actions on your site.
Visitors who view the pricing page but don’t purchase can receive a promotional email one day after interacting. A visitor who has read three or more blog articles may increase their lead score by 1.
Consider what happens if your website has errors or other defects. This could impact how many people visit your pages and whether they stay or return.
Analytics will help you spot problems on your website. You’ll be able to see the traffic changes to these pages. If you notice a drop in traffic to a page, it could be that it isn’t loading correctly. You might need to fix any pending problems.
As we’ll know how important it is to track the referrals, like sourcing traffic, tracking visitors gives you a unique view of where your traffic comes from when referred by other sources.
This information can be used to build rapport with customers by linking your site to these referred resources so that customers can easily find you.
Bounce Rate Tracking
Google considers bounce rates a ranking factor, and you want to keep them low.
This indicates the number of visitors to your site who leave immediately or do not make it past the first page.
This information is essential for conversion tracking and maintaining a distance between bouncing visitors who leave and those who stay on your site longer.
We all know how important it is to track your website visitors so that you will be able to analyze your website growth. This post was all about the benefits of tracking your website visitors to get to know more about it. I hope this might help you at some point to grow in the entire blog in the journey.