Parag Agrawal, the new CEO of Twitter, has a very clear message: expect the social network to move a lot faster than it has in the past.
In his first open appearance since taking control over Twitter from Jack Dorsey, Agrawal says his main concern is “improving our execution” and smoothing out how Twitter works. His remarks, made at the Barclays innovation meeting, come after lobbyist financial backer Elliott Management stirred up Twitter’s directorate last year and forced Dorsey to venture down from his part-time CEO job.
Despite being Twitter’s CEO for only nine days, Agrawal has as of now rolled out huge improvements to its upper positions. He reorganized the organization last Friday under the critical mainstays of Consumer, Revenue, and Core Tech, with a senior supervisor running every division. “I believe we have set them up so they can move fast,” he now says. As part of the change, two senior executives who previously reported to Dorsey — engineering lead Michael Montano and Dantley Davis, the head of design and research plan to leave at the end of December.
“We were operating previously in a functional structure where we had a single engineering organization, a single design research organization, and product teams that were matrixed into them,” Agrawal says, implying that the setup slowed the company down. Along with the three new general managers — who are Kayvon Beykpour, Bruce Falck, and Nick Caldwell — Lindsey Iannucci was named VP of Operations. “She’s going to help us improve our operational rigor in this new structure to get us to faster decision making, clearer ownership, increased accountability, improved operations, which will result in faster execution overall and better results,” according to Agrawal.
His attention on speed was a reoccurring topic all through the approximately 30-minute meeting. He clarified how, in his previous job as a CTO, he zeroed in on revamping the organization’s matured specialized stack so items could be sent quicker. He conceded there has been “slow decision making due to such an excess of coordination that expected to occur” between groups to get changes out the entryway. His remarks added up to an immediate affirmation that Twitter hasn’t met assumptions from financial backers since it opened up to the world and that the organization has been delayed to address shifts in client conduct throughout the long term.
When asked about Twitter’s just-announced acquisition of the messaging app Quill, Agrawal called direct messages “a key product bet” — a refreshing sentiment given that DMs have been woefully underdeveloped for a long time. “The opportunity around DMs is key,” he said, adding that “it’s a way you can connect with anyone in the world and expect to hear back from them.”