Twitter is considered the most legit social media platform, which is widely used all across the globe to take security measures. However, most people use Twitter to improve productivity.
Twitter is famous for an excellent reason, i.e., professional usage of newsletters. If you are not supposed to get distracted and wanted to get your follower’s email newsletter, this post might help you where we will discuss much of it.
This whole norm is termed Twitter Revue, which allows you to be more proactive regarding the right use of Twitter. But one major question might appear in your mind.
Why did You need To Use Revue For Email Newsletters?
As I have told you that would that is one of the renowned social media platforms that is being widely used by most of the leaders, business owners, brands, authors, and content creators out there where they used to speak out their conversation, which is remarkable to their domain.
It’s the short but sweet conversation that acts deeply. Recently we’ve analyzed that Twitter has acquired Revue to build easy-to-use newsletters. So if you’re the one who’s a bit conscious about productivity, then it’s better to hands it onto the Revue, which is being designed for sending an email newsletter.
This acquisition could have huge benefits. Content creators will be able to continue sharing their short-form content via Twitter. Revue will then allow them to post long-form content. All this in a very user-friendly interface. Revue and Twitter offer content creators the opportunity to be paid for their content.
Revue’s acquisition by Twitter brings many unique benefits to content creators and business owners who share their content on Twitter. These are just a few examples of possible uses:
- Easy curation of podcasts, articles, and video content from different sources and easy sharing via Twitter or other integrated channels
- Multi-author events like conferences and summits require content upgrades
- Creators who host chats via Twitter or Clubhouse can use content curation and notes to allow guests to join the conversation.
- This is a new format to deliver gift guides and drive traffic to affiliate offers.
- Writers and artists seeking a low-cost newsletter may be eligible to receive paid releases of their art, books, poetry, or other publications.
- You will receive your opt-in quickly or another freebie for building your primary email list.
So if you are supposed to get access to the Twitter newsletters, then this post might help you integrate your social media marketing strategy is a great way to increase your productivity.
Access and Set Up the Twitter Newsletter Feature With Revue
Access to the Twitter Newsletter feature can only be accessed through the web interface at the moment. Log in to Twitter and navigate to the profile menu. You’ll find the highlighted entry for Newsletters.
Next, you will be presented with a brief pop-up explaining Revue’s acquisition and highlighting some of its main benefits. Later on, you can easily set up the entire profile in a sophisticated manner.
Creation Of Twitter Newsletter Draft
To create your first issue, tap on the Create Issue button. Your newsletter’s subject will automatically be filled with the default “Weekly newsletter from [your Twitter username here] #1”, which can be changed.
You will find a menu at the bottom of the editor that allows you to insert basic elements such as headings and links.
You can adjust the formatting of any media element within your newsletter by hovering your cursor over it (or tapping on the element on mobile). To reorder elements in your newsletter, grab the crosshairs and drag them up or down.
Save Sections for Future Issues
You’ll find the option to save your sections in the Settings menu.
This is particularly useful if you want to split your newsletters into sections each week. Saving your sections will ensure that the next issue loads with the same headings open. The content within each section is deleted under the assumption you’ll be replacing them with new content.
Email personalization and fallback values
Revue allows you to add personalization by simply typing in your placeholders like most email marketing services providers. You can, for example, type in “first_name” wherever you would like the subscriber to see their first name and “last_name” wherever they would like to see their last name.
Personalization can sometimes look awkward if subscribers don’t enter their first or last names. It is awkward to receive an email that says “Heya,” first_name }}!” instead of “Heya Naomi,” which is a reminder that this email is being sent to the masses.
You can program a fallback value to prevent these mishaps. This value will replace any value that is missing. Click on the setting icon at the lower left of your editor screen to set a fallback value. Enter a friendly, generic term that will replace the first name.
Setting Up Your Preheader
The preheader is the second most important line in your email. The preheader (usually between 100 and 200 characters) is the preview text your subscribers will see before they open your email. It will appear in your inbox notifications as well as in the email app.
Most email service providers will use the preheader from the email, even if you cannot customize it. These preheaders are not customizable. Code and disclaimers often appear at the top of an email. This means that subscribers will judge whether they want to open the email based on the subject line.
It is not exactly personable or compelling.
Revue lets you customize your preheader. To do this, go to the Settings menu and select Set Preheader. Next, enter your preheader. Save your changes.
Tips to Write Effective Preheaders
Your subscribers will see your preheader as well as your subject. Therefore, you need to ensure that your preheader reinforces or plays off your subject line. These are some tips to help you create effective preheaders.
Your preheader should be concise. Your subject line should be included in your preheader. Although a preheader should not exceed 100 characters, if your subject line is long, it might be that your preheader only shows 30 characters or less.
A great way to get some engagement is by asking a question before the subscriber opens an email. You might ask them to answer the question or to check out what you have to say. This can be especially useful if the question is directly related to something they are struggling with.
You can substitute a question with a call-to-action. For example, “Open to download your free guide” could work well.
Your preheader can be used as an extension to the subject line. You can use the preheader to extend the subject line. For example, “How To Build Your Business on Social Media” could be used. Then, follow that up with “How to build your business on social media” and then add the preheader “All you need is two simple tools.” This sets a precedent for what they will get when they open the email. This lets them know the answer to their question will be easy, and most people will open their emails to get it.
Send a test email to see if you can tweak your preheader/subject line. You can try to reduce the length of your preheader or use shorter words to convey the same message if it is too short.
Scheduling Your Twitter Revue Newsletter
You can view, send, save and schedule your newsletter at the bottom of this page.
You have the option of publishing your newsletter to any channel you like, such as Twitter, Facebook, Linked In, or as a draft on your Medium profile.
You can also schedule your newsletter to publish and post at a later date.
To help you choose the best publishing time for your newsletters, I recommend that you first analyze your email list’s analytics. Then, choose the most convenient day and time for you to publish your newsletters. (This will be covered in greater detail later). It may be difficult to find the perfect time and day for all channels.
Twitter Newsletter Analytics
You can assess how your newsletter is performing in two areas. You can first view the performance of each issue by going to Issues.
You’ll find a list with drafts and issues. Revue will show you an overview of all the available analytics. It also includes online and emails insights.
An analytics report will be sent to you within 24 hours of publishing your newsletter.
Navigate to the Insights link above the screen to see how your newsletter is performing. You’ll find charts that show performance, growth, and engagement.
The use of Twitter has reached a certain height which makes it one of the renowned social media platforms out there that allows you to perform several activities. If you are a bit cautious about its usage, nothing can beat your productivity as you get a chance to access the newsletter of the person you follow to read the quotations regularly.
So in this post, I have shared the in-depth norms about email newsletters and Twitter Revue that’ll surely help you at an instance. So definitely check it out.